Unified Digital Marketing methodology for measurable business outcomes
While Integrated Marketing work well by integrating different marketing methods like Social Media, SEO, PR etc. Unified Digital Marketing takes it one more step further for maximum business outcomes.
The idea here is to bring in a blended methodology that expertly Unifies multiple digital marketing techniques, automating and managing them with a sophisticated technology platform and applying metrics and analytics into an advanced brand and marketing management programme. In other words, Unified Digital Marketing blends Marketing and Technology to establish a powerful synergy across all digital channels in terms of information, communication and messaging.
Here are 4 innovative concepts that drive the success of Unified Digital Marketing methodology:
Marketing Symphony – Imagine a Symphony wherein different artists play their own instruments. When they play them together it would bring in “music” to ones ears. With Unified Digital Marketing methodology, all the team – SEO, Social media, developers, marketing strategy etc. would know “why” they do it and that will establish a synergy in communication and messaging.
Engagement Cube – Through Unified Digital Marketing, one keeps the user engaged across all the channels – on Social media, SEO, Ads, Website etc. For instance, if a user visits a Flight deals site then s/he would see Ads related to flight deals.
3C Rhythm – 3C is nothing but Content, Communication, and Connection. With Unified approach, Brands constantly make content, connect with customers by communicating about the content release to their customers across all channels.
Technology Platform – This is probably the crucial part of the Unified Digital Marketing approach. One thing that has always been difficult to maintain was customer data. With using an appropriate Technology platform Brands can maintain the Customer data for better Digital Marketing.
Unified Digital Marketing approach requires a considerable amount of investment from the organisation’s end. So, mostly it is the large companies that would benefit from this approach over the SMEs and small digital agencies. Let us see how this evolves and how companies embrace this approach to maximize the ROI.